How do you make a toad’s genome exciting? How do you convince researchers to increase their media footprint? And how – the eternal question – do you inspire people to send more dollars your way? These are the predicaments that the ...

University funding is complex. More often than not, universities face funding policies that reflect historical arrangements and national politics rather than forward-looking strategies and principles. According to the Grattan Institute1, international students are now the biggest source of revenue for ...

Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the fast-moving world of tech lends itself to the competitive space of student recruitment. Here are three strategies that can reap ...

In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...

Rebranding can be tricky. Many university heads feel it’s a necessary next step to attract new students and refine the institution’s messaging, but they run the risk of irking the current student body. Western Sydney University saw this first hand ...

An education is one of the biggest investments a person will make, and never before has online research played such a crucial role in the decision-making process for eager students. According to EY’s digital strategy report, 94 per cent of people research ...

With its strong contributions to brand awareness and overall consumer uptake, marketing has evolved into a powerhouse industry. The department is no longer on the fringe of the office, and the work is, more often than not, kept in-house. As ...

Increasing demand for digital marketing skills and the growing importance of the marketing function within businesses will boost employment opportunities in the coming five years, with professionals who hold relevant postgraduate qualifications best placed to take advantage of an expected ...

"Selling for good" is not a phrase you often hear in the marketing world, but that's what Sara Currie is doing. The Swinburne alum is using her PhD to put Timor-Leste on the tourist map. A chance encounter with former Timorese president ...

CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella, was given his cheeky name – a reference to the infamous Boaty McBoatface – following a crowd-sourced naming competition. Birdy was ...