The competition to enrol new students has continually pushed tertiary institutions to strengthen their future student teams – to listen and take a more consultative approach. With continual COVID disruptions, the competition has now got tougher. Indeed, high performing customer ...
More »Three trends to boost student recruitment in Australia: Quacquarelli Symonds report
Quacquarelli Symonds (QS) emphasises that the COVID-19 pandemic has “affected nearly every step of the student’s decision making journey” in its latest report. Given border closures, lockdowns and the ubiquity of online learning at universities, the prospective undergraduate of 2021 ...
More »Growth hacks for student recruitment
Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the fast-moving world of tech lends itself to the competitive space of student recruitment. Here are three strategies that can reap ...
More »The problem with university branding efforts
In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...
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